“Either all sports are silly, or none is,” is a memorable line from Simon Barnes’ The Meaning Sport, a book that attempted to explain the appeal and meaning of competitive pursuits to billions of people around the world.
The quote reflects the fact that although most sports are largely similar, the value that individuals place on individual disciplines and events is an entirely subjective exercise based on personal preference. Fans of one sport might regard another to be inferior despite these similarities.
What is true is that different sports evoke different emotions in viewers. A new study commissioned by Freeview has attempted to apply some objectivity to the discussion by using Artificial Intelligence to see what participants felt when they watched different sports.
AI sports
‘Emotion AI’ has been used to gain information about the emotional spectrum of consumers in several industries, including HR, healthcare and marketing. Of course, similar data can be gathered through surveys, but AI allows businesses to acquire additional information that might even be unknown to participants themselves.
RealEyes’ Emotional Recognition software tracks and analyses facial expressions and categorizes different human emotions depending on changes in the eyes, eyebrows, nose, and mouth. Computer Vision and Machine Learning capabilities can detect even the most subtle changes of expression to classify the emotion felt by the subject.
The study showed tennis (18%) to be the most “euphoric” sport to watch at home, with viewers 50% happier than when watching standard video content. Meanwhile, calmer, more routine-based sports like equestrian (29%), synchronized swimming (28%) and gymnastics (25%) were seen as the tensest.
Formula 1 (18%) was seen as the most shocking sport, unsurprising given the potential for high speeds and big crashes. The researchers said shock is detected by movements such as sudden wide eyes and a dropped jaw. Meanwhile, boxing (5%) was most likely to trigger feelings of disgust due to knockouts and punches.
The technology can even be used to see which sports viewers find confusing. Tennis was least likely to provoke confusion at just 25, but 12% of viewers found Formula 1 perplexing. In terms of engagement, soccer led the way with 24% with viewers displaying a wide range of expressions while watching a match. However, boxing only managed to engage 15% of viewers.
Responses differed according to age. Participants aged 40 or older felt the most contempt for football, while those younger felt fear when watching rugby union due to the physicality and tension.
Although television broadcasters and sponsors consider several factors when making decisions over which sport to invest in, the insights could be valuable when trying to attract viewers or negotiate commercial partnerships. A 'euphoric' fanbase could be more relevant to a certain brand than a shocked one, for example.
Sports organizations themselves could use the data to tailor their product or digital services. For example, a 'confusing' sport could decide to offer a new mobile application for casual viewers or include statistical-based insights that make the sport more accessible. This is something that Formula 1 has done for several seasons, recognizing that some of the nuances of motorsport are not common knowledge.
While the application of AI may not change everything overnight, this survey shows how technology is being used to enhance virtually every area of the sports industry as it continues to digitize.
Article From & Read More ( AI Finds Tennis Is ‘Most Euphoric’ Sport To Watch But Soccer Is Most Engaging - Forbes )https://ift.tt/3w5uu6E
Sport
Bagikan Berita Ini
0 Response to "AI Finds Tennis Is ‘Most Euphoric’ Sport To Watch But Soccer Is Most Engaging - Forbes"
Post a Comment