The phase one priorities, generated by three working groups, are made up of three concepts focused on sports sustainability, sport structure and vertical partnerships. The concepts were generated through three working groups which convened during the fall of 2020.
"It's an honor to be a part of the USOPC College Sports Sustainability Think Tank and to work with leaders across the country on these important issues," Frazier said. "There is a lot to be gained through having these conversations and working together in ways that benefit NCAA student-athletes as well as the Olympic movement."
Developed by the USOPC Think Tank, the concepts emphasize partnerships across the collegiate space and Olympic and Paralympic movements, recognizing that increased alignment can result in operational efficiencies, untapped revenues and a unified vision of the sport pathway for shared athletes.
- Sport sustainability. Olympic and Paralympic sports need more flexibility to manage sport-specific expenses and generate revenue in a cost-effective manner. Modifications of current policies may reduce operating costs, including recruiting expense reductions and streamlined regionalized competition, and open access to new resources, including tapping into the youth sport market and national team partnerships.
- Sport structure. The NCAA legacy of broad-based sport sponsorship at the Division I level should be upheld. Preserving this structure may benefit from collaborative sport management with National Governing Bodies through shared costs, policy alignment and collective promotion of the sport pathway. Through partnerships with NGBs, the NCAA sport sponsorship umbrella could extend flexible membership requirements, agile season operations and sport-specific rules customization to help declining Olympic and Paralympic sports manage within the realities of each sport ecosystem.
- Vertical partnerships. Many Olympic and Paralympic sports rights are bundled with football and basketball agreements, which may limit exposure and commercial opportunities. There could be great opportunities for the NCAA, schools and NGBs to partner on sport-specific competitions to facilitate new avenues to increase awareness, exposure and commercial opportunities within each sport. Early efforts could include piloting partnerships around the NCAA championships and/or NGB events, and over time could expand to include content sharing plan and school recognition programs.
Over the next several months, Frazier will work with the other members of the Think Tank to explore relevant issues within the three concept areas and to develop actionable recommendations which will then be reviewed by the USOPC Collegiate Advisory Council. Final recommendations will be shared with the NCAA, college leaders and USOPC board.
Introduced in the fall of 2020, the USOPC College Sports Sustainability Think Tank is a first-of-its-kind effort to convene leaders from across the collegiate and Olympic and Paralympic landscapes to strengthen . Chaired by University of Florida Athletic Director Scott Stricklin, the USOPC Think Tank initiated three working groups comprised of Team USA athletes and coaches, Division I athletics leaders, USOPC leaders, NGB chief executives, and NCAA leaders.
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